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Social media · Neighborhood home watch & pet care
Get known on your street before you need a customer.
A simple social media plan for a home watch and pet care business — where to post, what to post, and what never to post.
Where to be
| Platform | Why |
|---|---|
| Nextdoor | Your actual neighbors, asking each other who they trust with a key. Start here. |
| A business page, plus local community, HOA and town groups. | |
| Google Business Profile | So you show up when someone searches "pet sitter near me" or "home watch" in your town. |
| Optional. Good if you enjoy posting the dogs. |
A week of posts
Two or three posts a week is plenty. A rhythm that works:
| Day | Post |
|---|---|
| Monday | A home safety tip from your years on the job |
| Wednesday | A dog from today's walk — with the owner's OK |
| Friday | A reminder before a holiday or travel weekend |
Post ideas
Safety tip"Leaving for the holidays? Put a couple of lights on timers, stop the mail, and don't post your trip until you're home. Simple things that made a difference over my whole career."
Travel reminder"Thanksgiving week fills up fast. If you're travelling and need someone to check the house or feed the cat, message me this week."
Meet the dog"Morning walk with Max. Twelve years old and still wants to chase every rabbit in the neighborhood."
What I check"What happens on a home watch visit: doors, windows, water under the sinks, the water heater, the thermostat, and anything that looks out of place. Then a photo to the owner before I leave."
Introduce yourself"I retired after a career in law enforcement and I'm now helping neighbors look after their homes and pets while they're away. If you're travelling soon, I'd be glad to help."
Write in your own voice. Your experience is the reason people will call — say it plainly.
Never post
- A customer's address, street name or house number
- Photos that show the front of a client's house, their car or their plates
- That a particular home is empty, or when the owners are away
- Inside shots of a client's home
- Anything about a call or case from your old job
- Badges, uniforms or anything that suggests you're still on duty
Post pets and tips after the visit, never during. A home watch business that tells the internet who's away is the opposite of the job.
Reviews
- After a customer's trip, ask them to leave a review on your Google profile or Nextdoor
- Thank everyone who does, publicly
- Answer any complaint calmly and offer to talk it through by phone
What Cops R Us does
We plan your social media, advertise you in the towns you serve, and point every post back to your website.